How To Find Copywriting Clients On Instagram
Not all businesses scream "Market me on Instagram!"
Like, a window washing company. Or, a small accounting firm. Or, a self-employed copywriter.
Promoting text-based services on a visual-based platform? Doesn't exactly sound like a match made in heaven, does it?
Pfft. I'yard about to evidence that all wrong.
Allow me innovate you to Taylor Marsden, aka @copywritertay.
I connected with Taylor back in November 2018, in a Facebook group for female person digital nomads.
She was looking for recommendations for social media management courses. And I only happened to know someone 😉
At that betoken, Taylor didn't have an Instagram strategy. Actually, she didn't even accept an Instagram account for her business.
"I started to realize late last year that I needed to upwardly my game in terms of my marketing strategy for my business and I idea Instagram was probably a good idea." – Taylor
With biz growth on her heed, Taylor gear up off to conquer the world of Instagram marketing. 
Her roadmap: Social Depository financial institution.
Her tools: a shiny brand new Instagram business relationship (zip posts, zero followers) specifically for her copywriting business.
A calendar month after getting started, she got her first lead from Instagram.
2 months after getting started, she booked her start client from Instagram.
"Within the course of two months, I'thou bringing in nigh $ten,000 worth of concern. And I accept over 1,100 followers. It'southward really been one of the all-time things e'er for me." – Taylor
Just two months afterwards getting started, Taylor had generated $10,000 worth of new business, all from Instagram, as well equally 1,800-plus followers.
And a year later joining Social Banking company? Here'southward what Taylor had to say:
"I would say $twenty,000 in revenue is directly based out of the stuff that I learned from the course." – Taylor
Copywriting services and Instagram marketing may not sound similar they were made for one another, only Taylor is proof thatall it takes is the correct strategies.
So what exactly did Taylor practise to turn her Instagram business account into a growth machine? Hither's what she has to say ⬇️
If you lot would adopt to hear Taylor share her story in video format and become the downwards-low direct from her, scroll to the bottom of this mail.
#1: She came up with a theme for her filigree
With a newborn babe of an account, Taylor had a totally blank slate to work with.
She knew that having a consistent, instantly recognizable theme for her Instagram grid would be of import.
She gave information technology get, simply after four or 5 posts, she realized that just whatever onetime theme wouldn't cutting it.Her theme needed to be defined past her goal.
"I thought, 'Let's sit, let'south marker out who it is that we're trying to attract and and then from there, endeavour and come upwards with a theme for this account that's going to speak to those people."
What she came up with was a pretty-in-pink colour scheme that mixes:
- Quotes. Unremarkably empowering in tone, and always as pinkish text on a white background.
- Funny tweets and jokes. Sourced from the interweb, about anything from eating carbs to daylight savings.
- Stills from movies and Television receiver shows, and other curated images. Featuring hues of pink and/or content that relates to Taylor's personal brand — empowered, sassy, smart, absurd.
Expect at this piece of work of art.
1 quick scroll and you cantell that there's professional backside this feed.
I quick look at a few posts and y'allimmediately get a experience for Taylor'south vibe.
#two: She got hashtag savvy
When it comes to using hashtags on Instagram, Taylor says at that place was one Social Bank lesson in detail that struck her: Using super popular hashtags is abiiiig disservice to businesses that don't have many (or whatever) followers on Instagram.
Knowing that choosing a hashtag with seven million posts fastened to it wouldn't get her any results, Taylor took a different approach to finding hashtags for Instagram posts.
"I really started getting savvy with finding hashtags that were relevant to my ideal client, finding hashtags that were relevant to my business, and making sure that I had a good mix of larger hashtags in with those more than niche, smaller hashtags."
For Taylor, that mix has included hashtags that:
- Have between approximately half dozen,000 and 400,000 posts attached. She aims for hashtags that will requite her some visibility, merely where she won't disappear in a bounding main of posts. Almost of her selected hashtags fall somewhere between these two numbers.
- Represent her as female founder. The fact that Taylor'southward biz is adult female-owned is a key part of her personal make. To communicate that, she uses hashtags like #ladypreneur and #femalefounded.
- Reflect her focus. Hashtags similar #copywritingtips and #copywriter limited the kind of business that Taylor runs.
#iii: She focused on authentic engagement
Appointment is the name of the game on Instagram.
Simply it takes and so much more just double-borer other people'south posts.
Taylor figured this out pretty quickly.
"I knew I had to get in there and 'like,' I had to write something that was meaningful or worthy of a conversation on their caption, and I also needed to showtime getting into people'southward DMs."
So, she did.
She liked, she commented, and you bet she slid right into those Instagram direct messages.
The key, Taylor says, was to go in there like a new friend,not a salesperson.
Every bit a result, she cultivated deep relationships.
"When I am in people's DMs, I like to accept my time, go to know them, inquire them how they are, where they live, who they are, what they're all about. And then if the conversation naturally flows in the direction of a client, cool. If it doesn't, that's also great."
#iv: She used Instagram Stories to show off her personality
Instagram Stories are a gold mine of opportunity to connect with your audience.
Taylor's Instagram account isnot heavy on photos of Taylor.
There's the odd i here and there, accompanied past caption that introduces Taylor to her followers, but that's about information technology.
To give followers a glimpse of her life and personality, and to build a connection with her audience, Taylor started regularly posting to Instagram Stories.
She turns the camera on herself, makes jokes near the weather, talks about that #entrepreneurlife, and so on.
Almost chiefly, she talksto her audition — she says hi, checks in, and asks plenty of questions.
"Once I started doing that, I saw a huge uptick in the number of people that were watching, and likewise in the number of people who started post-obit me, and the amount of DMs that I started getting."
Taylor'south biggest Instagram advice for other copywriters
When it comes to using Instagram to market copywriting services, Taylor has one super important slice of advice for other writers: Use your account like a portfolio.
Taylor's Instagram posts are accompanied by clever, engaging, intelligent captions that testify off her copywriting chops.
Read a few posts and you get a clear of sense of what she'southward capable of.
By treating her Instagram business relationship similar a mini portfolio of her work, Taylor is e'er ready to brand an impression on potential clients.
Information technology means she doesn't often have to pitch;clients normally come to her, based on what they've seen from her contour.
In fact, that first client she signed, 2 months after starting Social Bank? They were gear up to starting time working with Taylor based solely on what they saw on her Instagram account.
"Showcase what yous do. You lot want to get your writing in front end of other people and you want to exist able to attract them through that writing. Non everybody is going to discover your website. Non everybody is going to accept the time to go through your portfolio on your website. Merely if your portfolio is, in a sense, your Instagram account, it's a no-brainer."
Sell more by doing less in my gratuitous Instagram workshop!
If you lot loved this case study and desire even more how-to tips on making sales through your Instagram business relationship, bring together me for my Free easily-on workshop.
In this ~co-working~ style workshop, we'll bank check off:
- What your best Instagram strategy is – even if you're new in business or are but starting to use Instagram for your business (PLUS, we'll requite your profile and bio a total makeover)
- What your current season of business organization is and which features yous should focus on to become the nearly results for your efforts
- How to navigate making reels for your business, peculiarly if you feel silly pointing or dancing on camera (PLUS, we'll generate lxxx content ideas for your next posts – aye, lxxx!)
- Future-proofing your account for inevitable changes that are coming to Instagram (including an evergreen formula that'll never exit of way)
Bring together me at this FREE workshop now ⬇️
HEAR IT Directly FROM TAYLOR:
Source: https://elisedarma.com/blog/case-study/how-a-copywriter-got-10000-worth-of-business-through-instagram-starting-with-0-followers
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